Mojo Analysis

Mojo is a popular magazine and is published by Bauer. The genre of this magazine is 'classic rock'. Mojo was first published in 1993, and has since grown and increased its circulation to over 100k. To attract a larger audience Mojo regularly includes a cover mount CD.

The title font of this magazine is plain, and in a shade of white, causing it to stand out over anything else placed on the front cover. 'The Beatles' is also printed in this font, which allows it to also stand out. Under the main white font, there is a smaller text coloured in a light grey/blue. This clashes with the background image and is therefore harder to read.

The image used is that of 'The Beatles', however this is not a whole picture. Infact there have been four images merged together to make it look like a 'true' picture. These images that were joined together are all medium shots, they would all have had to have been the same size shots in order to pull off this image of them all together. To find out why they have done this we must look at 'The Beatles' history. They started out in 1962 and stopped producing music in the 1970s. During this time they went through many changes, this picture reflects that by using images of 'The Beatles' at different times and then merging them together as one (each band member represents a different time).

This magazine was a 'special issue' and so came with a free CD of a tribute band to 'The Beatles' which is advertised in the top left corner of the magazine in a small silver circle (to help to increase the sales of this special issue magazine).

All the artists names on the cover are in white, with any other information in grey. This is so that the artist name stands out and grabs the attention of the audience as to who is featured in the magazine. The reason for why they are in the magazine is less important and so can appear in grey! However, this is not the case with Paul McCartney! The fact the magazine has managed to get an interview with him is what will help to sell the magazine as this is a rare oportunity, therefore, in his case 'Macca Speaks' is completely in white (not so for Lemmy)!

The cover gives a clear indication of what is in the magazine and makes it obvious by text, font and image who are the main feature of the particular issue.